Sales & Marketing Tips

Finding your niche with insurance sales products

Finding Your Niche: Specialization vs. Generalization

If you’re just starting your career as an insurance sales professional, it’s important to decide whether you want to specialize in one specific segment of our business, or whether you...

insurance sales skills

3 Skills Every New Agent Should Master

It’s generally agreed that to be successful in health insurance and employee benefits sales, you need to possess some, if not all, of the following qualities: • Good sales abilities...

How to be authentic when selling

Avoiding Sales Voice: How to Remain Authentic in Insurance Sales

There are many reasons why a salesperson doesn’t always close the deal. They may lack the right portfolio. They may use the wrong approach. They may be unable to establish...

How To Set Sales KPI's and why they matter (KPIs):

How to Set Sales KPIs – and Why They Matter

Key Performance Indicators (KPIs) are quantifiable measures of performance over a specified period for targeted objectives. Your KPIs provide targets for you, your team, and your organization to strive for...

3 Tips to Creating a Tag Line for Your Agency

3 Tips to Creating a Tag Line for Your Agency

Do you have a tag line for your agency? Do your competitors? If you’re a Word & Brown partner, you know we have one. It’s “Service of Unequalled Excellence.” It...

Creating a catchphrase

Tips for Crafting an Effective Insurance Sales Catchphrase

Getting into the complex realm of insurance sales can sometimes feel like wandering through a maze. However, with the right strategies, you can turn this complex journey into a rewarding...

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