Word & Brown’s Tech Team recently launched a monthly update on “news you can use” on technology-related topics. We will provide highlights each month in our Newsroom. Hopefully, you will find this information useful, and you’ll want to check back for our next installment.
How to Segment Your Email Marketing Campaigns
In this article we will discuss the importance of segmenting your audience by their current relationship with your business and also segmenting your content by the nature of the communication.