Newsroom

Because the insurance industry is evolving, and rules and regulations change, we help you stay up-to-date by sending carrier, product, and other updates regularly via emails and e-newsletters, post updates in our online Newsroom, and post on social media. Check out the latest news below.

How To Use Keyword Research to Power Content Marketing

In this article, we discuss ways that you can strategically use keyword research to drive your content marketing strategy.

New WBBroker Mobile App Helps You Manage Your Business

Word & Brown’s free mobile app, WBBroker, is the fastest, 100%-secure way to manage your business whenever you’re on the go. It puts all of the technology you need at your fingertips.

Tech Team Updates for March 2021

In our continuing series of updates on “news you can use” on technology-related topics, below is the latest information from Account Management.

February Tech Updates from Account Management

Word & Brown’s Tech Team recently launched a monthly update on “news you can use” on technology-related topics. We will provide highlights each month in our Newsroom. Hopefully, you will find this information useful, and you’ll want to check back for our next installment.

How to Segment Your Email Marketing Campaigns

In this article we will discuss the importance of segmenting your audience by their current relationship with your business and also segmenting your content by the nature of the communication.

Technology to Help Brokers During Peak Season/Open Enrollment

Technology post regarding open enrollment technology to help brokers

Technology Tips To Stay Connected With Clients

Technology post regarding staying connected with clients -- in Q4 and all year long