Meet the team

Scott Diehl

Vice President of Product & Digital Strategy

The Word & Brown General Agency

In his product and digital management leadership role at Word & Brown, Scott Diehl oversees software and insurance product strategy, including identification of market trends as well as consumer and broker demands in the health insurance marketplace. 

He manages the strategic product roadmap for Word & Brown and all aspects of software and product development, including conception, evolution, launch, release management, and marketing to build maximum adoption. 

Scott provides strategic guidance by overseeing the design, development, and execution of personalization technology to deliver best-in-class customer experience, while also supporting development and refinement of digital journeys across the web and apps to engage consumers through the customer lifecycle.

Prior to his 2019 promotion to his current role, Scott was Vice President of Product Management. He first joined Word & Brown as a Regional Sales Manager in 2005. Previously, Scott was an independent broker for nearly three years. He began his insurance career as an account service representative at Blue Shield of California.

Scott is a sought-after speaker on technology, online enrollment, and security. He occasionally shares insight on what’s happening in the industry in Word & Brown’s broker newsletter and blog.


John M. Word III
Edward J. "Rusty" Brown, Jr.

Executive Leadership

Jessica Word
Marc McGinnis
Scott Diehl
Joe De La Cruz

Regional Vice Presidents

Cindy West
Jim Pippins
Michele Isaly
Vanessa Benitez


Emily Crognale
Paul Roberts
Paul Tran
Dena Allchin
Karen DeFazio
Dientre Le’on
Lydia Robledo
Ken Venier