Sarah Krstich
Director of Client Services
Proud Employee Since 2007
Promoted to Director of Client Services in 2026, Sarah oversees Client Services, Client Management, and Broker Resources. She continues to build on the solid foundation already in place by identifying efficiencies through Salesforce and ensuring our support model evolves to strengthen our overall value proposition.
Sarah has been the main driver in strengthening Word & Brown’s Client Management model. She played a critical role in shaping how we support Client Management and Eligibility workflows within Salesforce.
Sarah first joined Word & Brown’s IT Department in a support role in 2007. She earned multiple promotions over the next decade including Product Manager, Director, and Regional Account Manager. She was named Senior Account Manager in 2020, building and maintaining high-level relationships with key clients. Promoted again in 2022, she was an Account Management Supervisor for three years before becoming Customer Experience Manager in 2025.
Sarah has been the main driver in strengthening Word & Brown’s Client Management model. She played a critical role in shaping how we support Client Management and Eligibility workflows within Salesforce.
Sarah first joined Word & Brown’s IT Department in a support role in 2007. She earned multiple promotions over the next decade including Product Manager, Director, and Regional Account Manager. She was named Senior Account Manager in 2020, building and maintaining high-level relationships with key clients. Promoted again in 2022, she was an Account Management Supervisor for three years before becoming Customer Experience Manager in 2025.
Co-Founders
John M. Word III
Edward J. "Rusty" Brown, Jr.
Executive Leadership
Jessica Word
Marc McGinnis
Vanessa Benitez
Emily Crognale
Jason Culp
Scott Diehl
Paul Tran
Regional Vice Presidents
Nick Bramson
Tawny Friedly
Cindy West
Directors
Dena Allchin
Jim Pippins
Paul Roberts
Karen DeFazio
Sarah Krstich
Alejandra Navarro
David Parker
Jennifer Shaub
